A recent report from BAI listed Relationship-Focused Culture as one of four key initiatives outlined in their survey of US financial institutions.  This is a significant step in the right direction that should open the door to many changes. If banks truly begin to push their front line staff to be relationship-focused, then they will eventually have to make the changes to the inner workings of the bank to enable and support that front line staff.   Of course, we would prefer to see a top down approach to this transformation, but maybe this bottom up approach is more likely to succeed than previous attempts.  After spending millions on complex data warehouses and CRM systems, banks must have realized that a new piece of technology would not change the organization.  Maybe changing the front line culture will lead to the necessary transformation in processes, systems, and even organizational structures. For more information on Relationship Centricity, please see the article:  The Relationship-Centric Bank.


Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

Please join The Senteo Community! A place where you can connect with other people that share your interests. Plus you can gain access to exclusive content including: Articles, Videos, Presentations, Events, Discussion Groups and Webinars

It is completely free and only takes a few moments of your time. Register here. Rest assured, we do not share your information. And you are protected by our Privacy Policy

Facebook Twitter LinkedIn Google+ YouTube 

Comments are closed.

© 2019 Senteo, Incorporated. All rights reserved.