Michael Ruckman’s Keynote at the ICSC Sponsorship & Advertising Conference
On August 4th, 2014 Michael Ruckman spoke as a co-keynote speaker for the ICSC Sponsorship & Advertising Conference in New York City. His topic of Experiential Marketing sparked much discussion during the Q&A session and also during the breaks. While Senteo has had many projects with shopping centers over the years, our focus has been mostly in the financial services industry. The Senteo methodology expands beyond the scope of the financial services industry, and Michael’s keynote at the ICSC conference is proof that relationship centric thinking is the next stage of evolution for the retail industry. The financial services and retail industries are similar in their goal of capturing their audience and creating continuing business with their customers. In the last few years, Michael has been increasingly asked to participate as an expert speaker on the topics of Customer Experience, Relationship Management, and Loyalty for Retailers and Shopping Centers as well. Thank you to ICSC for your support and recognition !!

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 65,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world.

A Message from the CEO of Senteo

Over the past two years, we have worked to build the first phase of the Senteo Online Community as a resource to help bankers and financial professionals expand their knowledge in the areas of Customer Experience, Customer Relationship Management, and Loyalty. As we have seen in recent years, Customer Experience, Customer Relationship Management, and Loyalty has come to be an upcoming aspect of many industries.

As we continue to add to the online community, you will see new events, an expansion of our educational curriculum, and a new series of webinars from a fantastic line-up of speakers. Please join us as we strive to build a resource destination for all who are interested in understanding Experiential Innovation and Relationship Management. As well, please share with us your thoughts, feedback, and desires for future content so that we can tailor topics and content to your liking.

Welcome to the Senteo Community !!

Ray Ocampo

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