Michael Opens for ICSC John T. Riordan School of Real Estate
On October 5th, 2014, Michael Ruckman was invited to act as keynote opener for the John T.Riordan School of Real Estate in Miami. His presentation on Experimental Marketing and Relationship Management covered a broad spectrum of topics ranging from customer interactions to experiential environments. Of special interest was the concept of creating meaning and progression over the course of multiple visits to a center or store. Expanding upon his own methodology, Michael introduced the concept of individual customer experiences compounding over multiple experiences to foster relationships and provide true meaning between the customer-business interaction. This new form of progression is just one way experiential marketing is progressing within the real estate industry.

Michael will continue with his series of ISCS speaking engagements at RECon in Las Vegas in May 2015. The widely popular event is a global gathering of the best minds in the real estate industry and attacts more than 30000 professionals each year. Michael is proud to bring the Senteo methodology to this worldwide event!

A Message from the CEO of Senteo

Over the past two years, we have worked to build the first phase of the Senteo Online Community as a resource to help bankers and financial professionals expand their knowledge in the areas of Customer Experience, Customer Relationship Management, and Loyalty. As we have seen in recent years, Customer Experience, Customer Relationship Management, and Loyalty has come to be an upcoming aspect of many industries.

As we continue to add to the online community, you will see new events, an expansion of our educational curriculum, and a new series of webinars from a fantastic line-up of speakers. Please join us as we strive to build a resource destination for all who are interested in understanding Experiential Innovation and Relationship Management. As well, please share with us your thoughts, feedback, and desires for future content so that we can tailor topics and content to your liking.

Welcome to the Senteo Community !!

Ray Ocampo

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