Senteo Launches New Recommended Book / Reading List for Customer Experience, Customer Relationship Management and Loyalty Topics

As a company dedicated to helping banks and retailers to enhance the quality of their relationships with customers through meaningful experiences, the executives of Senteo have read many books, research reports, articles and blogs on the topics of Customer Experience, Customer Relationship Management, and Loyalty. In fact, there are thousands of books covering different aspects of the subjects such as explaining theory, proving viability, sharing case studies, providing guidance, and more. By sharing its recommended reading list, Senteo is hoping to provide guidance to the reader when selecting the type of content that brings the most value.

Each book review is rated according to the Senteo Diamond Rating from One Diamond to five Diamonds. The factors used in the rating include structure, clarity and quality of content. In addition, each book review includes the following sections:

• Key Methodology Elements
• What we Liked
• What we Didn’t Like
• Amazon Book Description
• Main Uses and/or Applications

Finally, each book review will show the type of content in the book as well as the main focus of the book, whether it is research, tactical application, measurement or quality control.

Whatever, your industry or needs, we hope you find the book reviews insightful. Enjoy your reading, and please share your comments and opinions as they help us to improve the book review section as well as the overall Senteo Community . We are always adding new books to this book review section, so please check back frequently to find new reviews and ratings on the books that can add value to your business.


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Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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