Senteo is pleased to announce Michael Ruckman has once again been asked by ICSC (International Council of Shopping Centers) to present on the subject of Customer Experience and Experiential Relationships. Please join us at the Western Conference and Deal Making in Los Angeles on October 9, 2018. The session will include the following:

From Customer Experiences to Experiential Relationships – What Retailers and Shopping Centers Should Expect in the Future:

  • Understanding What Customers really Want — and NOT going Crazy in the Process
  • Why Customer Journeys are so Difficult — Desired Outcomes vs. Customer Tracking
  • Designing Experiential Relationships vs. Customer Experiences
  • Beyond the Boundaries of the Shopping Center — Understanding Themed Eco-systems and Communities
  • The Role of the Digital World – Threats or Opportunities ?

Ray Ocampo

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