New Webinar August 27, 2013: Understanding and Managing Customer Relationships for Banks and Credit Unions

On Tuesday, August 27, 2013, Michael Ruckman Presents: Understanding and Managing Customer Relationships for Banks and Credit Unions

This BankersHub webinar is for business managers as well as CRM project managers and all others that would benefit from insight on how banks can better manage customer relationships. This is not a technology presentation, but, rather, an exploration of how banks must change their understanding of customers to improve the quality of relationships.  For more information Click HERE

Participants in this webinar will explore the following topics and more:

  • The evolution of banking business models from Product-Centric to Customer-Centric to Relationship-Centric.
  • The difference between understanding historic customer behavior and understanding customer aspirations.
  • The difference between selling products, selling solutions, and selling relationships.
  • The banking business model of the future – Relationship-Centric Banking
  • The necessary transformation to processes, product offerings, management models, performance measures, and organizational culture.
Event Details
August 27, 2013, 12:00 – 1:00pm Eastern
Education Credits
1.0 CPE credits
$249* Live + Playback
*price includes unlimited access to playback


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