5 Steps to Understanding and Managing Bank Customer Relationships

This webinar is for business managers as well as CRM project managers and all others that would benefit from insight on how banks can better manage customer relationships. This is not a technology presentation but rather an exploration of how banks must change their understanding of customers to improve the quality of relationships.

Participants in this webinar will explore the following topics and more:

  1. Understanding the evolution of banking business models from Product-Centric to Customer-Centric to Relationship-Centric.
  2. Understanding the difference between understanding historic customer behavior and understanding customer aspirations.
  3. Understanding the difference between selling products, selling solutions, and selling playback has no expiration relationship.
  4. Understanding the banking business model of the future – Relationship-Centric Banking.
  5. Understanding the necessary transformation to processes, product offerings, management models, performance measures, and organizational culture.


Event Details

Date: December 3, 2013
Time: 9:00 AM (PST)
Price: $249*
Community Member Price: $229*
*with unlimited playback
Questions: (702) 380-1959



Upcoming Events

Customer Experience Certification Course for Bankers February 4-6 2014, Las Vegas

 1-Day workshop on Relationship Centric Banking with Joe Pine and Michael Ruckman February 27, 2014, Las Vegas


About Senteo Online Education

After many requests from bank clients, Senteo launched a series of online educational programs ranging from single topic webinars to online boot camps and certification programs. The calendar changes regularly with a range of different speakers and topics. Read more



Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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