Michael Ruckman Publishes New Article on BAI Website: Putting Transformation First for CRM

Michael Ruckman - BAI Banking Strategies ArticleBAI recently published  a new article written by Michael Ruckman entitled Putting Transformation First for CRM.  In the article, Michael discusses the need for banks to apply their technology and CRM analysis based on a customer centric model.  In addition, by creating an ongoing communication with their customer base, they can continue to capture additional insight into how to transition their operational models.

Read more at the BAI.org website.



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