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Webinar: 5 Steps to Understanding and Managing Bank Customer Relationships

December 3, 2013 @ 9:00 am - 10:00 am

$229.00 – $249.00

5 Steps to Understanding and Managing Bank Customer Relationships

This webinar is for business managers as well as CRM project managers and all others that would benefit from insight on how banks can better manage customer relationships. This is not a technology presentation but rather an exploration of how banks must change their understanding of customers to improve the quality of relationships.

Participants in this webinar will explore the following topics and more:

1. Understanding the evolution of banking business models from Product-Centric to Customer-Centric to Relationship-Centric.
2. Understanding the difference between understanding historic customer behavior and understanding customer aspirations.
3. Understanding the difference between selling products, selling solutions, and selling playback has no expiration relationship.
4. Understanding the banking business model of the future – Relationship-Centric Banking
5. Understanding the necessary transformation to processes, product offerings, management models, performance measures, and organizational culture.

About The Speaker, Michael RuckmanMichael Ruckman Senteo

During his career. Michael Ruckman has worked both as a banker and as a bank transformation consultant for retail banks in more than 30 countries. He has delivered a ‘variety of successful projects ranging from business strategy to the launch of fully transformed retail institutions.

Michael is known for his experience in retail bank management distribution network development alternative channel rollouts. sales force effectiveness. strategic alliances and ‘ventures. systems implementation. and corporate culture development .

His work portfolio includes large-scale projects for brands such as:

Abbey National (UK)
Alfa Bank (Russia)
Atlanico (Millenium BCP – Portugal)
Banco Venezolano (Venezuela)
BNP – Parrbas (France, Ukraine, Russia)
Citibank (Argentina, Brazil, Chile, Columbia)
ING (Czech Republic, Slvakia)
Vneshtorgbank (Russia)
Bank Menatep SPb (Russia)
Nadra Bank (Ukraine)
TBC (Georgia)
And many others.

Visit the Senteo Case Studies to see the results of Michael’s transformational methodologies.  Click Here

About Senteo Online Education

After many requests from bank clients, Senteo launched a series of online educational programs ranging from single topic webinars to online boot camps and certification programs. The calendar changes regularly with a range of different speakers and topics.  Read more



Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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December 3, 2013
9:00 am - 10:00 am
$229.00 – $249.00
Event Category:


Webinar Event – Details will be provided at confirmation
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