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Webinar: A Guide to Building a Bank Brand That Customers Will Believe In and Love

April 15, 2014 @ 9:00 am - 10:00 am

$229.00 – $249.00

Webinar Description:

This webinar is aimed at all those people who have an interest or are involved in building or maintaining a banks reputation, and developing customer loyalty. This is not a presentation about design or advertising rather a look at how banks and other service retailers can build the same kind of loyalty that the makers of tangible products have had for many decades.

We will address the following topics and more:

  1. Why service brands struggle to build real customer belief and its impact on loyalty.
  2. The issues with the brand development process, procurement, development, implementation and management.
  3. The difference between being a marginally preferred or least bad supplier of a product or service and creating a real desire for something.
  4. Why do customers believe? What makes them trust some brands but not others?
  5. What makes us remember? How do you make an impact on the customer so that they will not forget what you say?
  6. Interconnectivity and why it is so important in building in particular; a service brand.

About the speaker, Ian Newman

Ian NewmanIan started his career in the design and development of large scale retail and retail catering operations and shopping centres. He quickly saw the need to address wider issues around his architectural and design work that encompassed customer behaviours and operational issues.

Over the last 20 years Ian has been involved in numerous successful transformation projects across three continents, which has included many banks and financial service providers as well as more traditional retailers, in both the physical and virtual world.

His list of projects includes:
Abbey National (UK)
Barclays (UK)
Alfa Bank (Russia)
BNP – Paribas (France, Ukraine, Russia)
Nadra Bank (Ukraine)
TBC (Georgia)
Bank Leumi (Israel)
Permanent Bank (South Africa)
The Ministry of Justice (Georgia: Public Service Halls)
Wembley Stadium (UK)
About Senteo Online Education

After many requests from bank clients, Senteo launched a series of online educational programs ranging from single topic webinars to online boot camps and certification programs. The calendar changes regularly with a range of different speakers and topics.  Read more



Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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April 15, 2014
9:00 am - 10:00 am
$229.00 – $249.00
Event Category:


Webinar Event – Details will be provided at confirmation


Senteo Education
(702) 380-1959
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