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100% of Your Customers Should Be Profitable – Improve Profitability Using Proven Customer Segmentation and Relationship Management Methodologies

January 28, 2014

Webinar Description:

Stop living with unprofitable segments of your customer base! This webinar (designed for business managers, product developers, customer segment managers, and account managers) will explore the approach used by top-tier global banks to manage customer relationships and profitability through segmentation and analysis of customer data.   Learn the techniques that will help you to better manage profitability amongst different customer segments with a clear understanding of key performance indicators and the appropriate application of different segmentation methodologies.

Participants in this webinar will explore the following topics and more:

1. The evolution of segmentation methodologies and their basic characteristics and uses (Demographic, Psychographic, Past Purchase, Needs-Based, and Outcomes-Based)

2. When and how to apply different segmentation methodologies and potential combinations for differing business goals.

3. Basic principles for creating segment profiles for use in different business development activities.

4. Understanding and managing the profitability of different customer segments using 5 key segment performance indicators.

5. Using the relationship management process to improve customer segment profitability and overall loyalty

About The Speaker, Michael Ruckman

Michael Ruckman Senteo

During his career. Michael Ruckman has worked both as a banker and as a bank transformation consultant for retail banks in more than 30 countries. He has delivered a ‘variety of successful projects ranging from business strategy to the launch of fully transformed retail institutions.

Michael is known for his experience in retail bank management distribution network development alternative channel rollouts. sales force effectiveness. strategic alliances and ‘ventures. systems implementation. and corporate culture development .

His work portfolio includes large-scale projects for brands such as:

Abbey National (UK)
Alfa Bank (Russia)
Atlanico (Millenium BCP – Portugal)
Banco Venezolano (Venezuela)
BNP – Parrbas (France, Ukraine, Russia)
Citibank (Argentina, Brazil, Chile, Columbia)
ING (Czech Republic, Slvakia)
Vneshtorgbank (Russia)
Bank Menatep SPb (Russia)
Nadra Bank (Ukraine)
TBC (Georgia)
And many others.

Visit the Senteo Case Studies to see the results of Michael’s transformational methodologies.  Click Here
About Senteo Online Education

After many requests from bank clients, Senteo launched a series of online educational programs ranging from single topic webinars to online boot camps and certification programs. The calendar changes regularly with a range of different speakers and topics.  Read more



Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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January 28, 2014
Event Category:


Webinar Event – Details will be provided at confirmation


Senteo Education
(702) 380-1959
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