This drives the need to lower the costs for production, delivery, sales and servicing etc., in an effort to protect margins.
This can have a negative effect on customer satisfaction, leading to further reduction in prices and service delivery, in an ever decreasing spiral until there are no more cuts to make.
The Senteo methodology delivers a unique, positive and memorable experience to customers adding genuine value to our clients’ products and services, while at the same time working to reduce the costs of delivery of those products and services. We address this initially through the elements visible to the customer; brand, communications, environment, culture and products, and create the tools necessary to deliver consistently good experience. Secondly we work with our clients to engineer the delivery of that experience in the most efficient manner.
The overall results reverse typical market trends and create sustainable increases in customer loyalty, sales and margins. The following pages describe in more detail each part of customer experience development.
