This project was a green-field retail operation developed for KIT Finance, an investment bank in Russia.
The retail strategy consisted in a Financial Supermarket, a true independent platform to distribute financial products from other banks, investment funds and insurance companies. The main advantage to end customer is the quick comparison among all the offers available in the market and the unbiased advice.
Senteo has developed all the start up work including business strategy, financial model, name and brand development, design of shops, operational model, product portfolio and pricing and prototypes development.
