BAI has published the latest article by Michael Ruckman, Senteo’s President and CEO, called “Experientially Engineering the Customer Relationship”. Does a good customer experience guarantee a strong customer relationship? Unfortunately, it does not!  Read the article here and the full white paper here to find out why.

Senteo

Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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