Senteo Releases its Annual Study Customer Experience Index 2012

Senteo Releases its Annual Study Customer Experience Index 2012

Senteo Inc., released its annual Customer Experience Index (CEI) that evaluates the activities of large retail Russian banks in terms of their attractiveness to potential customers. The list of banks in the study included 39 federal retail financial institutions. Mystery shoppers visited approximately 300 offices in Moscow […]

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Customer Experience Index 2012

Customer Experience Index 2012

By Michael Ruckman On June 1, we released our annual retail banking survey, “The Customer Experience Index 2012 — Choosing the Right Path to Greater Appeal in the Eyes of the Customer.” Most Russian bankers are concerned not just with attracting new customers, but how to retain […]

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