Senteo’s October Book of the Month

business-success-zone-slider1-615x221After travelling the globe and hearing many of the top executives of many companies speak, I realized something that is quite unique to the smaller startup businesses that have reach recent popularity. These smaller businesses emphasize one thing above all else: company culture. While large corporations will have a focus placed on pleasing stockholders and maximizing profits, these smaller operations pride themselves on their employees, trusting that success will follow. Often times that success does come to them; one particular case of such strong company ties is that of Market Basket. Though a few months old now, the story of Market Basket shows just how powerful employees are when it comes to a business’s success. After the ousting of their President and CEO, Arthur T. Demoulas, the employees went on to protest for his reinstatement. With those protests came undelivered goods, barren shelves, and unhappy customers – a recipe of disaster for any business.

The employee is the lifeblood of the business, serving as the cogs that make the machine turn every day. Market Basket’s story is a prime example of how employees are the ones who can make or break a business. At its core, a business is just a culmination of individuals working towards the same goal, and in order for a business to run smoothly those individuals need to be unified under a single overarching culture. A business can be driven towards an end goal of superior service or innovative products, but without the support and effort of the employees failure is sure to come. Of the reasons businesses fail, a lack of employee dedication to the company is at the head.

Results Rule by Randy Pennington discusses building a company and culture that encourages empowering employees and placing them at the center of operations. With customers becoming increasingly bogged down by the plethora of options and products before them, the real differentiating factor between businesses are the principles they stand by and the cultures they represent. The increasingly competitive market requires that businesses hold competitive advantages within their organizational structure, and Pennington identifies that culture, specifically the culture of doing what is best for the company, stands as the cornerstone of any successful business. Other business books will focus on lean operations or customer service methodology, but Results Rule sees culture as the most influential driver of behavior. By no means does Pennington trivialize how difficult it is to make change; quite the contrary, he specifically outlines just how difficult it can be. However, he provides the examples to identify how it is possible to foster success by committing to company culture. For any entrepreneur or leader looking to revitalize their business, Results Rule shows how to put your employees at the forefront and create a culture that is committed to delivering results.

Results Rule is a new book that we have reviewed. Expect a new book review to be coming out soon. In the meantime, find other great books in our Community. Not a member? Join us now and get access to our full Recommended Reading section and other Community features.