An interview with Michael Ruckman, Founder and President of Senteo, Inc. and Tom Mouhsian, Partner and Managing Director for Eastern Europe (Las Vegas, USA).

What customers want is the result that is attained with the help of a banking product. A bank is only an instrument of achieving the desired outcome. Banks need to accept that. They must stop trying to sell banking products. Instead, banks should offer solutions that would help their customs to realize their specific goals.

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Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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