New Webinar – 5 Steps to Understanding and Managing Bank Customer Relationships

New Webinar - 5 Steps to Understanding and Managing Bank Customer Relationships

5 Steps to Understanding and Managing Bank Customer Relationships This webinar is for business managers as well as CRM project managers and all others that would benefit from insight on how banks can better manage customer relationships. This is not a technology presentation but rather an exploration […]

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Bringing Customer Relationships Back into CRM Implementations

Bringing Customer Relationships Back into CRM Implementations

Bringing Customer Relationships Back into CRM Implementations Over the past decade, few banks have seen the rewards promised despite significant investments in CRM systems. A 2009 study by Forrester Research indicated that 47% of CRM project implementations in the U.S. fail in their initial attempt. While specific […]

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15 New Book Reviews – Now a Total of 90 Book Reviews at Senteo.net for the Banking Industry

15 New Book Reviews - Now a Total of 90 Book Reviews at Senteo.net for the Banking Industry

15 New Book Reviews – Now a Total of 90 Book Reviews at Senteo.net for the Banking Industry We are happy to announce 15 new book reviews to our Recommended Reading List for Customer Experience, Customer Relationship Management and Loyalty topics. Launched in March 2013, this new […]

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Joe Pine Explores the Future of Banking in Beyond Products and Services

Joe Pine Explores the Future of Banking in Beyond Products and Services

Beyond “Products & Services” in Banking No industry has more commoditized itself over the past three decades than banking. Banks pushed people out of branches to use automatic teller machines in order to reduce personnel costs. They pushed them out of branches – the one physical space […]

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Michael Ruckman Challenges Bankers to Be More Relationship Focused

Michael Ruckman Challenges Bankers to Be More Relationship Focused

Michael Ruckman Challenges Bankers to Be More Relationship Focused The Relationship Centric Bank Learning what your customers really want just might be the key to creating a relationship-centric bank. According to a Gallup survey in 2009, only about half of customers surveyed could strongly agree that their […]

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