Real Loyalty Has No Expiration Date

Interview with Tom Mouhsian, Partner and Managing Director for Eastern Europe. Originally published in Russian on FutureBanking.ru on November 13, 2012 In Russia the banking industry has always been very conservative. Many banks take their roots from the old Soviet banking institutions. Nowadays some of them are […]

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Senteo Attends Preview Las Vegas 2013

Senteo Attends Preview Las Vegas 2013

Senteo Participates in the Preview Las Vegas 2013 conference organized by the Las Vegas Metro Chamber of Commerce this week.  Various presenters shared valuable information on the recovery of the Las Vegas economy and the positive outlook for the coming years. Representatives from Senteo’s Las Vegas office […]

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Ruckman’s View On Experiential Innovation For Bankers

Ruckman's View On Experiential Innovation For Bankers

Experiential Innovation for Bankers was the topic at this weeks meeting of the Association of Financial Professionals.  Michael Ruckman presented to a group of financial professionals and discussed the topic of Experiential Innovation for Bankers. As many of the participants were commercial and business bankers, the discussion […]

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Experiential Innovation for Bankers – Join the Webinar by Michael Ruckman on January 17th

Experiential Innovation for Bankers – Join the Webinar by Michael Ruckman on January 17th

If customer experience is about making each individual contact with the bank pleasing, fulfilling, engaging and possibly even fun, how does the sum of those individual experiences turn into a customer relationship and how can banks build true loyalty in mutually beneficial relationships that move beyond simple bank-customer interactions?

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