Experiential Innovation for Bankers

Experiential Innovation for Bankers

Experiential Innovation for Bankers By Michael Ruckman Does a Good Customer Experience Guarantee a Strong Customer Relationship?  Unfortunately, it does not!  In fact, the strength of customer relationships depends much more on the consistency of experiences and their correlation with the expectations of the customer.  As well, […]

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Banks Must Stop Selling Banking Products and Instead Begin to Offer Real Solutions

Banks Must Stop Selling Banking Products and Instead Begin to Offer Real Solutions

An interview with Michael Ruckman, Founder and President of Senteo, Inc. and Tom Mouhsian, Partner and Managing Director for Eastern Europe (Las Vegas, USA). What customers want is the result that is attained with the help of a banking product. A bank is only an instrument of […]

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Senteo Releases its Annual Study Customer Experience Index 2012

Senteo Releases its Annual Study Customer Experience Index 2012

Senteo Inc., released its annual Customer Experience Index (CEI) that evaluates the activities of large retail Russian banks in terms of their attractiveness to potential customers. The list of banks in the study included 39 federal retail financial institutions. Mystery shoppers visited approximately 300 offices in Moscow […]

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