10 New Book Reviews for the Senteo Recommending Reading for Customer Experience, Customer Relationship Management, and Loyalty Topics

Previously, Michael Ruckman and his team have posted 50 book reviews on the topics of customer experience, customer relationship management and loyalty. Read more about that here.

The Senteo team has added 10 more book reviews,  in The Senteo Community, including the following titles,

New Book Reviews

  1. The Upside of Irrationality
  2. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
  3. Predictably Irrational: The Hidden Forces That Shape Our Decisions
  4. Managing Customers Through Economic Cycles
  5. Brand Sense: Sensory Secrets Behind the Stuff We Buy
  6. Bank 3.0: Why Banking is No Longer Somewhere You Go, But Something You Do
  7. Inside The Mind of the Shopper: The Science of Retailing
  8. The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
  9. Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
  10. The Thank You Economy

Book Review Ratings

Each book review is rated according to the Senteo Diamond Rating from One Diamond to five Diamonds. The factors used in the rating include structure, clarity and quality of content.
And each book review will show the type of content in the book as well as the main focus of the book, whether it is research, tactical application, measurement or quality control.



Known in the industry as “experience creators”, the Senteo team has delivered more than 250 successful projects around the world, including projects for 14 of the top 100 brands and 18 of the top 100 banks in the world.

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